Since 1976, Richard Hoover has embarked on a never-ending quest to craft guitars that combine sound projection, exceptional dynamics, refined elegance, and respect for the rare materials they are made from.
Santa Cruz isn't a factory, nor is it a small manufacturer trying to emulate the big brands in the industry. Santa Cruz is a Custom Shop, a workshop where anything is possible, and only that. At Santa Cruz, the nature and the city surrounding the workshop have, in a way, defined the way Richard Hoover and his team work. Here, the mild Northern California climate and the bohemian history of the city that bears the same name influence the daily manufacturing process. We take our time to do things. Patience is the key. Santa Cruz only makes about thirty guitars a month and 400 guitars a year, which is what some brands make in a single day.
The secret of Santa Cruz guitars is the balance between a drastic selection of the species used and the omnipresence of the human factor, which allows the manufacturing to be adapted to each piece of wood to adjust its response, frequencies and projection. Many consider Santa Cruz guitars to be the finest pre-war guitars in the world. These guitars are dedicated to lovers of wood and beautiful guitars.
Finally, all the wood used by the brand is traceable and comes only from responsible, highly selected sources. Santa Cruz guitars are crafted with respect, fairness, and humility, for a life time.
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